Calculate Impressions – Brand Deliver

Political Advertising Impression Calculator

Campaign Parameters

Voter Population

Campaign Goal

Standard competitive race targeting

Estimated CPM (Cost Per 1,000 Impressions)

Recommended Campaign Impressions

MINIMUM

700,000

impressions

RECOMMENDED

950,000

impressions

MAXIMUM

1,200,000

impressions

Average Frequency per Voter

7x - 12x over 30 days

Estimated Campaign Budget

Minimum Budget

$4,200

Recommended Budget

$5,700

Maximum Budget

$7,200

Note: Budget estimates include 1.5-2% for wasted impressions (out-of-universe viewers, etc.). Actual CPM rates vary by platform, targeting precision, and market competition.

Key Campaign Insights

Frequency matters more than reach alone - voters need repetition to remember your message
Less than 3 impressions per voter shows almost no measurable impact
7-15 impressions is where persuasion and turnout effects become detectable
Beyond 20 impressions, vary your creative to avoid diminishing returns
Higher frequency needed on low-attention platforms (Facebook) vs. high-attention (YouTube, CTV)